蔚来 CEO 李斌走进汪涵直播间,半小时带货 320 辆成交额 1.28 亿

36氪 · 2020-05-18
5 月 17 日晚 10 点,蔚来汽车 CEO 李斌在蔚来汽车独家冠名的《向美好出发》直播节目中,用一辆红色 ES6 进行了半个小时的讲解带货 ... 据官方介绍,《向美好出发》为国内首档民族品牌推介直播节目,节目主持人汪涵首次以 “阿里巴巴春雷计划推广大使” 的身份,在淘宝直播间进行带货直播 ... 蔚来汽车方面向未来汽车日报(ID:auto-time)表示,本场直播共卖出 5288 个试驾,320 个不可退定金支付,锁定成交额 1.28 亿(涉及到后续车辆选配价格差异,车辆单价取均值)。
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