爱奇艺推出星钻 VIP 会员,涨价的会员全家桶能赢来新的增长点吗?

界面 · 2020-05-23
目前,“钻石 VIP 会员” 已经从爱奇艺官方下架,此前该等级的会员全部自动升级成为 “星钻 VIP 会员” ... 相比而言,后者为爱奇艺带来的收益要高两倍以上,如果能够让更多的付费会员,从 “黄金 VIP 会员” 转为 “星钻 VIP 会员”,带来的收益,比单纯提升低收益的会员数量还要庞大 ... “星钻 VIP 会员” 还能同时享有奇异果星钻会员、FUN 会员、文学会员、体育大众会员、VR 会员,也能吸引部分在动画、文学、体育等方面也十分依赖爱奇艺内容的消费者。
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