上线批发业务,意在反制淘宝特价版们,拼多多能梦想成真吗?

腾讯新闻 · 2020-08-01
​1、试水批发事出有因,意在反制淘宝特价版们今年电商格局最大的变化,是下沉市场的重塑 ... 1688 是淘宝特价版快速崛起的重要因素特别是淘宝特价版,有着占据国内 4 成 B2B 份额的最大线上批发平台——1688,后者汇聚超过 1000 万家的企业店铺和超过 100 万的优质供应商,为它提供了强大的供应链保障,是淘宝特价版得以实现 “低价好货” 的关键所在 ... 搞一件批发等规则,可能分散自身一部分业务(一些平台用户将从现有商家转向更低单价的批发业务商家,毕竟价格敏感型消费者占据拼多多用户的多数),进而出现内卷等不利现象。
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